Singaporeans are living longer, that’s an uncontested fact that surprises nobody. In a whitepaper in commissioned by The Economist Intelligence Unit, we’re gearing to witness more and more centenarians in our lifetimes.

To ensure we’re well-prepared to enjoy more moments that count that comes with a longer life, we launched the #BringOn100 campaign, designed to give consumers all the know-hows to be confidently take on the years to come.

We were tasked to drive awareness about the key findings mined from the research and encourage conversions to download the whitepaper. Through the period of 3 months, we launched a digital campaign, starting with a media launch video, followed by bite-sized findings from the white paper to incite curiosity, supported by 4 familiar faces (KOL) sharing personal trajectories as they #Bringon100.