The Private Museum, a non-profit private museum in Singapore, has enaged us to revamp their website with a new visual identity.The website uses a wayfinding concept called “Guided Exploration, Informative Experience”. A one page style browsing of essential content that gives users a streamlined pathway but yet guided experience, with key content easily accessible directly from the landing page.

We’ve designed the website’s visual identity with the concept, “Inverse Colour ‘Peeping-Hole’ Exploration” - The exploration of the usage of different colours to create layers of depth into the website. By creating an experience of a ‘peeping-hole’, we allow users to look beyond the surface layer.