We’ve introduced a ‘Do’ culture, where students are resilient, determined and curious —attributes needed to survive and excel in the workplace. This was launched through a brand campaign where we came up with the tagline ‘We Do From Day One’.

The campaign visualises how SIT students start learning about their relevant field of industries from the first day in school. To evolve the “We Do From Day One” branding, we wanted to build on the school’ ethos of preparing students for the future.With a progressive ‘We do for tomorrow’ line as the big idea, we produced an integrated campaign fronted by a brand video, shot within campus grounds with students across all disciplines as talents to showcase the school’s diversity and rigour to cultivate passion and grit to tackle industry needs.